NSW Rugby’s new million dollar man won’t touch a football

James Godfrey might just be the most important recruit NSW Rugby sign this year but you won’t find him playing on a rugby field anytime soon. The former Waratahs squad member is now head of the organisation’s new Positive Rugby Foundation, which aims to raise funds to grow rugby in NSW, invest in grassroots programs and influence the health and wellbeing of the wider rugby community. “Essentially NSW Rugby is looking at different ways to secure its own financial future so that the organisation is less reliant on traditional funding like ticket sales, sponsorship and broadcast,” Godfrey told Rugby News. “We’re looking to diversify our income and that’s something other sports have done really well in recent years. Particularly the AFL who have used government relations and foundations to help fund development programs to support the grassroots.” The foundation will initially look to raise funds through private tax deductible donations and then approach corpora
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