The Australian Rugby Union has today released its Strategic Plan for 2016-2020. In the report, CEO Bill Pulver outlines the ARU's vision to "inspire all Australians to enjoy our great global game" by delivering in four key areas: "Make rugby a game for all; ignite Australia's passion for the game; build sustainable elite success; create excellence in how the game is run." The report states that the "XVs game and Club Rugby is at the heart of Australian rugby and keeping it strong  must be central to ongoing success." However it doesn't specify how this will be done and focusses largely on the ARU's efforts to "reach new markets of people not currently participating in organised sport." The report also includes the findings of the Australian Rugby Survey (completed by 8,300 fans and other stakeholders) which concluded that "success for the Wallabies (is) seen as the most important outcome." The Australian Rugby Strategic Plan sets out some ambitious targets for 2020, including bu