The Australian Rugby Union and Victorian Rugby Union have today confirmed the sale of the Melbourne Rebels to Imperium Sports Management.

As part of the Imperium Group, ISM is led by local Melbourne businessman Andrew Cox and former Melbourne Heart Chairman Peter Sidwell. Both Cox and Sidwell bring a unique combination of business and sports administration experience, and have a proven track record of successful transformation of under-performing businesses and brand management.

Speaking on behalf of ISM, Andrew Cox said, “We know Melbourne is the perfect city to have its very own Rugby team. There are over 125 years of Rugby history in this state and the support for the Rebels in just five seasons is extremely encouraging.

“We’re excited about the opportunity we have to re-engage with the Victorian Rugby community and form a deeper connection with our fans by delivering better Rugby experiences at AAMI Park.

“With the expanded Super Rugby competition in 2016, we are looking forward to showcasing Melbourne across the world through new markets including Asia and South America.

ARU CEO Bill Pulver said, “Throughout the negotiations with the Imperium Group, we have been most impressed with both Andrew Cox and Peter Sidwell and their vision for the growth of Rugby in Victoria.

“We, along with the VRU, are pleased that the Rebels’ new owners share the values of the ARU and the Foundation Rebels Shareholders, and will look to continue to strengthen the development of Rugby in Victoria in partnership with the VRU.”